How are you using social media to promote your book? What aspect of social media would you like to learn more about? What are your next steps?
Once again I’m slightly off topic with today’s response, but this is something that's been on my mind for a while – antisocial media.
These days I find I’m becoming less fond of social media, seeing it more and more as antisocial media. It’s fine if you play it safe, using it to promote books, providing they don’t have controversial content or studied or well-researched fact. However, dare to have an opinion, no matter how politely and clearly stated, and the experts of the social media descend with great speed from a height of lofty judgement telling you not only what you should think but how to express this to suit their specific agenda.
On a recent post where I’d made a considered comment, in the space of a couple of hours I was branded as wrong, stupid, a wet blanket, having crazy ideas, must be fun at parties (with heavy sarcasm), dumb, misguided, horribly negative and one-sided. It seems that in some quarters opinions are the right of a select few unless you concur with them.
Before the emergence of Facebook and other social networking sites, bloggers were often the recipient of this abuse, for that is what it is. These days, blogs are pretty much left alone and why not, when the keyboard warriors can read the first few words of a Facebook comment, God forbid they should read it properly and in its entirety, and unleash their expert opinion about you as a person of non-merit.
So what is the answer?
Is it to avoid writing or stating opinion or avoid social media altogether?
Or is it a case of that authenticity is too human for the netherworld of social media and must be replaced with fauxthenticity?
For me, authenticity is about transparency, reality, truth and genuineness. In promoting my books and opinion pieces it's the validity of what I stand for so I suspect that’s where I’ll stay, copping a verbal gang bashing from time to time, slinking away to lick my wounds, then following my convictions back to the platform of my belief.