What
would be the ideal NON-bookstore venue for selling your book? Why? What is your
plan to reach out to such a venue to ask about having them carry your
book?
The ideal non-bookstore
venue for selling my books would vary from book to book. Family history books I've written would do well at Visitor Information Centres and local Historical Societies because of the local history content on people and place they contain.
The best way to reach
such markets would be through a letter of introduction with a book promotion flyer
or one sheet included. If a larger market was anticipated it could be
beneficial to send a free copy of the book for display and ordering purposes.
Book fairs are also
another useful outlet, sort of like a pop up café for books, where you pay for
the site and sell your books direct to attendees – many of whom are local writers
and poets who don’t always have a lot of money to spend on other people’s
books. I know when I attend any book fair I decide ahead of time how many books
I’ll purchase and how much I’ll spend on these. Otherwise I fall into the ‘buying
from the heart’ trap, where I buy a book from someone who hasn’t made many, or
any, sales just to encourage them.
Whatever the venue or
genre of book, designing a flier is always part of my marketing plan
At the meetup last Saturday, we all learned by proxy that having your one-sheet on you at all times is a very good idea. You never know who you're going to meet in passing that might just have the exact right location to sell your book! So yes, designing the one-sheet and having it on hand with a stack of business cards is a must!
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